Internet Strategies

Ultimately the reason landing pages are used it to increase conversion on SEM or SEO programs. Landing page layouts are supposed to be the ultimate in User Friendliness and focus on one product offering. Typically landing pages also have a form to allow for lead generation in a service type product. If the it is a offering for a material based product normally there would be some type of shopping cart integration to allow for purchase. When creating landing pages always keep the user interface in mind. If it is not a easy process for the user or the page is dull you will increase your chance at loosing the sale. Secondly I would always recommend using conversion tracking on Landing Pages. A Landing Page should also only focus on one keyword phrase if you can market your product or service with multiple keyword phrases create multiple landing pages. Other techniques are to use video to capture the users attention verses having them read about your product. People will generally be more incline to watch a video verse read a paragraph. Videos should be positioned at the upper most regions of the page with out requiring the user to scroll down and should start quickly and automatically. So video content should be optimized for the web.

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